Project Overview
An established electronics manufacturer looked to Taqtful for a unique strategy to enter the U.S. market. We decided that the company's image could use a fresh new personality, particularly one that is witty, sarcastic, and fun. With such branding direction in mind, I designed a series of packaging designs that could apply across the entire company's product line. Some involved a brand new mascot I created, some involved fun sayings, and some focused on modernizing the brand's visual identity.

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