InBrace is a refreshing brand of orthodontic treatments built on innovation and self expression. Through its core invention, the InBrace Smartwire, the company's mission is to empower every person to achieve their best smile without compromises. To reflect that, the visual identity of InBrace is therefore vibrant, full of energy, and focused on the individuality of its customers. A few months after joining the company as a multimedia designer, I was a part of a small team that led the brand refresh in 2022, developing and fine-tuning the design system to reflect the company's elegant yet youthful tone.